Monday, September 13, 2010

It All Adds Up

Intelligent design means more than just adding a few pieces of equipment. It starts with a vision of how the boats will be used, by whom, for how long and where.

Routine maintenance, spare parts supply and warranty service considerations impact design and build decisions. More importantly, it is not just a numbers game. Customer satisfaction can be measured by customer loyalty.

The number of customers who have purchased two and three boats of a particular line speaks to how well the vessels meet their expectations for safe and comfortable passage making.

Intelligent design encourages intelligent use. Intelligent use is safer than the alternative!

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